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RAHMA ANTIKA 09
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Minggu, 27 Maret 2011

Modals

Semua auxiliary verbs "kecuali be, do dan have" disebut modals. Tidak seperti auxiliary verbs lainnya, modals juga berfungsi sebagai kata kerja Bantu dan tidak dapat berdiri sendiri. Perhatikan contoh-contoh Modals di bawah ini beserta fungsi dari Modals melalui contoh kalimat yang diberikan.

Can

  • They can control their own budgets. (kemampuan/kemungkinan)
  • Can I smoke here? (Minta Izin)
  • Can you help me?  (Permintaan)
Could
  • Could I borrow your dictionary? (Minta Izin)
  • Could you say it again more slowly? (Permintaan)
  • We could try to fix it ourselves. (Saran)
  • I think we could have another Gulf War. (Kemungkinan)
  • He gave up his old job so he could work for us. (Kemampuan)
May
  • May I have another cup of coffee? (Minta Izin)
  • China may become a major economic power. (Kemungkinan)
Might
  • They might give us a 10% discount. (Kemungkinan)
Must
  • We must say good-bye now. (Keharusan)
  • They mustn't disrupt the work more than necessary. (Larangan)
Ought to
  • We ought to employ a professional writer. (Menyarankan)
Shall

(jarang dipakai di Amerika)
  • Shall I help you with your luggage? (Menawarkan)
  • Shall we say 2.30 then? (Menyarankan)
  • Shall I do that or will you? (Meminta)
Should
  • We should sort out this problem at once. (Menyarankan)
  • I think we should check everything again. (Merekomendasikan)
  • Profits should increase next year.  (Prediksi tak tentu)
Will
  • I can't see any taxis so I'll walk. (Keputusan Spontan)
  • I'll do that for you if you like. (Menawarkan)
  • I'll get back to you first thing on Monday. (Janji)
  • Profits will increase next year.  (Prediksi tak tentu)
Would
  • Would you mind if I brought a colleague with me? (Minta Izin)
  • Would you pass the salt please? (Permintaan)
  • Would you mind waiting a moment? (Permintaan)
  • "Would three o'clock suit you?" - "That'd be fine." (Mengatur)
  • Would you like to play golf this Friday? (Mengundang)
  • "Would you prefer tea or coffee?" - "I'd like tea please." (Merujuk)
Modal auxiliary verbs selalu diikuti oleh bentuk kata kerja pertama.

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DEFINITION :
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages.

DEFINISI:
Iklan adalah bentuk komunikasi yang dimaksudkan untuk membujuk penonton (pemirsa, pembaca atau pendengar) untuk membeli atau mengambil beberapa tindakan atas produk, ide, atau layanan. Ini mencakup nama produk atau layanan dan bagaimana produk atau layanan dapat menguntungkan konsumen, untuk membujuk target pasar untuk membeli atau untuk mengkonsumsi bahwa merek tertentu. Pesan-pesan ini biasanya dibayar oleh sponsor dan dilihat melalui berbagai media. Iklan juga dapat berfungsi untuk mengkomunikasikan ide untuk sejumlah besar orang dalam upaya untuk meyakinkan mereka untuk mengambil tindakan tertentu.
pengiklan Komersial seringkali mencari untuk menghasilkan peningkatan konsumsi produk atau jasa melalui branding, yang melibatkan pengulangan nama gambar atau produk dalam upaya untuk kualitas terkait mengasosiasikan dengan merek di benak konsumen. pengiklan non-komersial yang menghabiskan uang untuk mengiklankan barang-barang lainnya dari produk konsumen atau jasa termasuk partai politik, kelompok kepentingan, organisasi keagamaan dan lembaga pemerintah. Organisasi Nirlaba dapat mengandalkan mode bebas dari persuasi, seperti pengumuman layanan publik.
iklan modern dikembangkan dengan kenaikan produksi massal pada akhir abad ke-20 ke-19 dan awal. Media massa dapat didefinisikan sebagai setiap media dimaksudkan untuk mencapai jumlah massa rakyat. Berbagai jenis media dapat digunakan untuk menyampaikan pesan-pesan ini, termasuk media tradisional seperti koran, majalah, televisi, radio, surat terbuka atau langsung; atau media baru seperti website dan pesan teks.

announcement


ANNOUNCEMENT
  
Definition
Statement made formally and publicly to the press for mass distribution. Announcements can be made in response to something such as rumors, or can be made for positive reasons such as the introduction of a new product or practice. For example, a company in the business of manufacturingcomputers may unexpectedly make an announcement about a new computer model. See also press release.

Definisi
Pernyataan resmi dan terbuka kepada pers untuk distribusi massa. Pengumuman dapat dibuat sebagai respons terhadap sesuatu seperti rumor, atau dapat dibuat untuk alasan yang positif seperti pengenalan produk baru atau praktek. Sebagai contoh, sebuah perusahaan dalam bisnis manufacturingcomputers tak terduga dapat membuat pengumuman tentang model komputer baru. Lihat juga press release.

vocabulary

A vocabulary is commonly defined as "all the words known and used by a particular person".[1] Unfortunately, this definition does not take into account a range of issues involved in knowing a word.

Productive and receptive

The first major distinction that must be made when evaluating word knowledge is whether the knowledge is productive (also called active) or receptive (also called passive) and even within those opposing categories, there is often times no clear distinction. Words that are generally understood when heard or read or seen constitute a person's receptive vocabulary. These words may range from well-known to barely known (see degree of knowledge below). In most cases, a person's receptive vocabulary is the larger of the two. For example, although a young child may not yet be able to speak, write, or sign, he or she may be able to follow simple commands and appear to understand a good portion of the language to which he or she is exposed. In this case, the child's receptive vocabulary is likely tens, if not hundreds of words but his or her active vocabulary is zero. When that child learns to speak or sign, however, the child's active vocabulary begins to increase. Productive vocabulary, therefore, generally refers to words which can be produced within an appropriate context and match the intended meaning of the speaker or signer. As with receptive vocabulary, however, there are many degrees at which a particular word may be considered part of an active vocabulary. Knowing how to pronounce, sign, or write a word does not necessarily mean that the word has been used correctly or accurately reflect the intended message of the utterance, but it does reflect a minimal amount of productive knowledge.

Degree of knowledge

Within the receptive / productive distinction lies a range of abilities which are often referred to as degree of knowledge. This simply indicates that a word gradually enters a person's vocabulary over a period of time as more aspects of word knowledge are learnt. Roughly, these stages could be described as:
  1. Never encountered the word.
  2. Heard the word, but cannot define it.
  3. Recognize the word due to context or tone of voice.
  4. Able to use the word but cannot clearly explain it.
  5. Fluent with the word – its use and definition.

Depth of knowledge

The differing degrees of word knowledge imply a greater depth of knowledge, but the process is more complex than that. There are many facets to knowing a word, some of which are not hierarchical so their acquisition does not necessarily follow a linear progression suggested by degree of knowledge. Several frameworks of work knowledge have been proposed to better operationalise this concept. One such framework includes nine facets:
  1. orthography - written form
  2. phonology - spoken form
  3. reference - meaning
  4. semantics - concept and reference
  5. register - appropriacy of use
  6. collocation - lexical neighbours
  7. word associations
  8. syntax - grammatical function
  9. morphology - word parts

Types of vocabulary

Listed in order of most ample to most limited:[2][3]

Reading vocabulary

A person's reading vocabulary is all the words he or she can recognize when reading. This is the largest type of vocabulary simply because it includes the other three.

Listening vocabulary

A person's listening vocabulary is all the words he or she can recognize when listening to speech. This vocabulary is aided in size by context and tone of voice.

Writing vocabulary

A person's writing vocabulary is all the words he or she can employ in writing. Contrary to the previous two vocabulary types, the writing vocabulary is stimulated by its user.

Speaking vocabulary

A person's speaking vocabulary is all the words he or she can use in speech. Due to the spontaneous nature of the speaking vocabulary, words are often misused. This misuse – though slight and unintentional – may be compensated by facial expressions, tone of voice, or hand gestures.

Focal vocabulary

"Focal vocabulary" is a specialized set of terms and distinctions that is particularly important to a certain group; those with a particular focus of experience or activity. A lexicon, or vocabulary, is a language's dictionary, its set of names for things, events, and ideas. Some linguists believe that lexicon influences people's perception on things, the Sapir–Whorf hypothesis. For example, the Nuer of Sudan have an elaborate vocabulary to describe cattle. The Nuer have dozens of names for cattle because of the cattle's particular histories, economies, and environments. This kind of comparison has elicited some linguistic controversy, as with the number of "Eskimo words for snow". English speakers can also elaborate their snow and cattle vocabularies when the need arises.[4][5]

Vocabulary growth

Initially, in the infancy phase, vocabulary growth requires no effort. Infants hear words and mimic them, eventually associating them with objects and actions. This is the listening vocabulary. The speaking vocabulary follows, as a child's thoughts become more reliant on its ability to express itself without gestures and mere sounds. Once the reading and writing vocabularies are attained – through questions and education – the anomalies and irregularities of language can be discovered.
In first grade, an advantaged student (i.e. a literate student) knows about twice as many words as a disadvantaged student. Generally, this gap does not tighten. This translates into a wide range of vocabulary size by age five or six, at which time an English-speaking child will know about 2,500–5,000 words. An average student learns some 3,000 words per year, or approximately eight words per day.[6]
After leaving school, vocabulary growth reaches a plateau. People may then expand their vocabularies by engaging in activities such as reading, playing word games, and participating in vocabulary programs.

The importance of a vocabulary

  • An extensive vocabulary aids expressions and communication.
  • Vocabulary size has been directly linked to reading comprehension.[7]
  • Linguistic vocabulary is synonymous with thinking vocabulary.[7]
  • A person may be judged by others based on his or her vocabulary.

[edit] Native- and foreign-language vocabulary

[edit] Native-language vocabulary

Native speakers' vocabularies vary widely within a language, and are especially dependent on the level of the speaker's education. A 1995 study estimated the vocabulary size of college-educated speakers at about 17,000 word families[clarification needed], and that of first-year college students (high-school educated) at about 12,000.[8]

Foreign-language vocabulary

The effects of vocabulary size on language comprehension

Francis and Kucera[9] studied English texts totaling one million words and found that if one knows the words with the highest frequency, they will quickly know most of the words in an English text:
Vocabulary Size Written Text Coverage
1000 words 72.0%
2000 79.7
3000 84.0
4000 86.8
5000 88.7
6000 89.9
15,851 97.8

Selasa, 22 Maret 2011

direct and indirect speech

Bahasa Inggris

Direct and Indirect Speech

When using indirect or reported speech, the form changes. Usually indirect speech is introduced by the verb said, as in I said, Bill said, or they said. Using the verb say
in this tense, indicates that something was said in the past. In these cases, the main verb in the reported sentence is put in the past. If the main verb is already in a past tense, then the tense changes to another past tense; it can almost be seen as moving even further into the past.
http://www.athabascau.ca/courses/engl/155/support/images/image2.gif
Verb tense changes also characterize other situations using indirect speech. Note the changes shown in the chart and see the table below for examples. With indirect speech, the use of that is optional.
Direct Speech
Þ
Indirect Speech
simple present
He said, “I go to school every day.”
Þ
simple past
He said (that) he went to school every day.
simple past
He said, “I went to school every day.”
Þ
past perfect
He said (that) he had gone to school every day.
present perfect
He said, “I have gone to school every day.”
Þ
past perfect
He said (that) he had gone to school every day.
present progressive
He said, “I am going to school every day.”
Þ
past progressive
He said (that) he was going to school every day.
past progressive
He said, “I was going to school every day.”
Þ
perfect progressive
He said (that) he had been going to school every day,
future (will)
He said, “I will go to school every day.”
Þ
would + verb name
He said (that) he would go to school every day.
future (going to)
He said, “I am going to school every day.”
Þ
present progressive
He said (that) he is going to school every day.

past progressive
He said (that) he was going to school every day
Direct Speech
Þ
Indirect Speech
auxiliary + verb name
He said, “Do you go to school every day?”
He said, “Where do you go to school?”
Þ
simple past
He asked me if I went to school every day.*
He asked me where I went to school.
imperative
He said, “Go to school every day.”
Þ
infinitive
He said to go to school every day.

*Note than when a Yes/No question is being asked in direct speech, then a construction with if or whether is used. If a WH question is being asked, then use the WH to introduce the clause. Also note that with indirect speech, these are examples of embedded questions.
The situation changes if instead of the common said another part of the very to say is used. In that case the verb tenses usually remain the same. Some examples of this situation are given below.

Direct Speech
Þ
Indirect Speech
simple present + simple present
He says, “I go to school every day.”
Þ
simple present + simple present
He says (that) he goes to school every day.
present perfect + simple present
He has said, “I go to school every day.”
Þ
present perfect + simple present
He has said (that) he goes to school every day.
past progressive + simple past
He was saying, “I went to school every day.”
Þ
past progressive + simple past
He was saying (that) he went to school every day.

past progressive + past perfect
He was saying (that) he had gone to school every day.
future + simple present
He will say, “I go to school every day.”
Þ
future + simple present
He will say (that) he goes to school every day.

Another situation is the one in which modal constructions are used. If the verb said is used, then the form of the modal, or another modal that has a past meaning is used.

Direct Speech
Þ
Indirect Speech
can
He said, “I can go to school every day.”
Þ
could
He said (that) he could go to school every day.
may
He said, “I may go to school every day.”
Þ
might
He said (that) he might go to school every day.
might
He said, “I might go to school every day.”


must
He said, “I must go to school every day.”
Þ
had to
He said (that) he had to go to school every day.
have to
He said, “I have to go to school every day.”


should
He said, “I should go to school every day.”
Þ
should
He said (that) he should go to school every day.
ought to
He said, “I ought to go to school every day.”
Þ
ought to
He said (that) he ought to go to school every day.

While not all of the possibilities have been listed here, there are enough to provide examples of the main rules governing the use of indirect or reported speech. For other situations, try to extrapolate from the examples here, or better still, refer to a good grammar text or reference book.
Some other verbs that can be used to introduce direct speech are: ask, report, tell, announce, suggest, and inquire. They are not used interchangeably; check a grammar or usage book for further information.

direct and indirect speech

Bahasa Inggris

Direct and Indirect Speech

When using indirect or reported speech, the form changes. Usually indirect speech is introduced by the verb said, as in I said, Bill said, or they said. Using the verb say
in this tense, indicates that something was said in the past. In these cases, the main verb in the reported sentence is put in the past. If the main verb is already in a past tense, then the tense changes to another past tense; it can almost be seen as moving even further into the past.
http://www.athabascau.ca/courses/engl/155/support/images/image2.gif
Verb tense changes also characterize other situations using indirect speech. Note the changes shown in the chart and see the table below for examples. With indirect speech, the use of that is optional.
Direct Speech
Þ
Indirect Speech
simple present
He said, “I go to school every day.”
Þ
simple past
He said (that) he went to school every day.
simple past
He said, “I went to school every day.”
Þ
past perfect
He said (that) he had gone to school every day.
present perfect
He said, “I have gone to school every day.”
Þ
past perfect
He said (that) he had gone to school every day.
present progressive
He said, “I am going to school every day.”
Þ
past progressive
He said (that) he was going to school every day.
past progressive
He said, “I was going to school every day.”
Þ
perfect progressive
He said (that) he had been going to school every day,
future (will)
He said, “I will go to school every day.”
Þ
would + verb name
He said (that) he would go to school every day.
future (going to)
He said, “I am going to school every day.”
Þ
present progressive
He said (that) he is going to school every day.

past progressive
He said (that) he was going to school every day
Direct Speech
Þ
Indirect Speech
auxiliary + verb name
He said, “Do you go to school every day?”
He said, “Where do you go to school?”
Þ
simple past
He asked me if I went to school every day.*
He asked me where I went to school.
imperative
He said, “Go to school every day.”
Þ
infinitive
He said to go to school every day.

*Note than when a Yes/No question is being asked in direct speech, then a construction with if or whether is used. If a WH question is being asked, then use the WH to introduce the clause. Also note that with indirect speech, these are examples of embedded questions.
The situation changes if instead of the common said another part of the very to say is used. In that case the verb tenses usually remain the same. Some examples of this situation are given below.

Direct Speech
Þ
Indirect Speech
simple present + simple present
He says, “I go to school every day.”
Þ
simple present + simple present
He says (that) he goes to school every day.
present perfect + simple present
He has said, “I go to school every day.”
Þ
present perfect + simple present
He has said (that) he goes to school every day.
past progressive + simple past
He was saying, “I went to school every day.”
Þ
past progressive + simple past
He was saying (that) he went to school every day.

past progressive + past perfect
He was saying (that) he had gone to school every day.
future + simple present
He will say, “I go to school every day.”
Þ
future + simple present
He will say (that) he goes to school every day.

Another situation is the one in which modal constructions are used. If the verb said is used, then the form of the modal, or another modal that has a past meaning is used.

Direct Speech
Þ
Indirect Speech
can
He said, “I can go to school every day.”
Þ
could
He said (that) he could go to school every day.
may
He said, “I may go to school every day.”
Þ
might
He said (that) he might go to school every day.
might
He said, “I might go to school every day.”


must
He said, “I must go to school every day.”
Þ
had to
He said (that) he had to go to school every day.
have to
He said, “I have to go to school every day.”


should
He said, “I should go to school every day.”
Þ
should
He said (that) he should go to school every day.
ought to
He said, “I ought to go to school every day.”
Þ
ought to
He said (that) he ought to go to school every day.

While not all of the possibilities have been listed here, there are enough to provide examples of the main rules governing the use of indirect or reported speech. For other situations, try to extrapolate from the examples here, or better still, refer to a good grammar text or reference book.
Some other verbs that can be used to introduce direct speech are: ask, report, tell, announce, suggest, and inquire. They are not used interchangeably; check a grammar or usage book for further information.